This year visitors got an extra treat, seasonal cookies in the shape of turkeys. It doesn’t matter whether or not you are a customer you get a pie anyway. This year Robertson and his team handed out 245 pies. They host a popular radio personality who does a live broadcast from their offices, and they have enough pumpkin pies to give away to anyone who visits their company. Their logos have changed over the years but the colors they use to identify their brands have not.Įvery year company founder and owner Jack Robertson and his team make sure that the Monday before Thanksgiving is a special day. Home Depot has a specific orange and McDonalds has a specific yellow. The whole theme of your website, truck wraps and stationary can help incorporate this to build your brand. Choose a distinctive color.Ĭhoosing a color for your logo or company name will also help you be distinctive. Recently, companies like Google and eBay have changed their logos to make them easier to recognize. Your font may stand out, but you don’t want it to stand out so much that the name of your company gets lost. It may look cool to you, but if your customers cannot make out the name, you may lose some future business. People will get lost if they cannot read the writing of the logo. Whether you want your logo to just be a specific font or an actual icon, make it easy to recognize.
#SUMMITSOFT LOGO DESIGN STUDIO PRO PRO#
There are also some great “do-it-yourself” programs, like Logo Design Studio Pro from Summitsoft. You may get a quality logo at a fraction of the cost. Ask family and friends for advice and seek out college students studying to become graphic artists.
#SUMMITSOFT LOGO DESIGN STUDIO PRO PROFESSIONAL#
Is your logo so easy to read and so recognizable that when people see it they immediately connect it with your brand and the services that you provide? I understand not all small businesses can start off with a professional logo, but pick a font that is a bit different or that stands out to your customers. Here are some tips to simplify your logos and taglines to stand out and be remembered in your market. Every day we need to be thinking about and implementing new ways to stand out from the competition. Our fast-paced, competitive landscape industry forces us to think about ways that the buying public can recognize us easily, quickly and in a positive light. You may have heard that changing your logo can affect how customers and potential customers recognize your brand, negatively affecting your company. Some of the lettering is even much different than it was with the original logo. One common similarity is how the logos went from much detail to very little detail. Have you noticed that large corporations in many different industries are reinventing their logos and tag lines? I recently saw a post online that showed the change in some of the top businesses across the globe from the beginning to now ( ).
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